Top 10 sports events in Sweden on Instagram

In Sweden, the sporting influence on Instagram is taking a very local and authentic turn. At the top of the ranking, Vasaloppet, the legendary cross-country ski race, well exceeds one million euros in EMV, driven by a strong mobilization of national influencers. It is the perfect example of the power of heritage events in the Nordic digital ecosystem.

In the back, Euro 2024 manages to capture attention despite a low volume of activations, illustrating the force of attraction of international competitions. Göteborgsvarvet, the Gothenburg Half Marathon, completed the podium with a solid and constant network of influence.

The rest of the ranking combines European leagues (Champions League, Premier League, Europa League), motor sports (Oracle Red Bull Racing, Formula 1) and international hockey and cycling competitions — proof that the diversity of sports passions is fully expressed on Instagram, even from Sweden.