Top 10 sportswear in Europe on Instagram

In the pan-European ranking of sportswear brands on Instagram, Gymshark clearly stands out with €134 million in EMV, ahead of the mastodons nike (€111 million) and Adidas (98 MILLION €). Thanks to nearly 60,000 content generated, the British brand takes advantage of a very active network of 5,895 influencers, confirming the strength of its strategy based on community influence.

The rest of the top 10 shows the dominance ofAdidas in all its forms: Adidas Soccer, Adidas Originals, Adidas Paris and Adidas ES occupy no less than five places, illustrating a transversal presence across Europe. Challengers like New Balance (€46 MILLION) or AYBL (€39.5 MILLION With only 1,184 KOLs) also show that a targeted and differentiating approach can generate a strong impact. This ranking highlights the intensity of competition between global and emerging brands in a sector where engagement and volume of content make the difference.