Top 10 sportswear in France on Instagram

The 2025 ranking of the most influential sportswear brands on Instagram in France confirms the dominance of Gymshark, who takes the lead with €40.7 million in EMV generated by only 953 KOLs. A tour de force for this British brand, which continues to rely on targeted and engaging partnerships.

Adidas and nike remain pillars of the category with respectively €36.5 MILLION and €26.5 MILLION by EMV, driven by an impressive number of contents and influencers. COUGAR, AYBL, Asics, Ekoi, and several account combinations Adidas and nike complete the top 10, illustrating the richness and diversity of the sportswear ecosystem on the French market. This ranking reflects a clever mix of global reputation, local strategy and community impact.