Posted on
June 6, 2025

Top 10 sportswear in Germany on Instagram

Top 10 sportswear in Germany on Instagram
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On Instagram in Germany, international sports brands and events take pride of place in the sportswear category. At the head, The NBA (US) Generates more than €14.4 million in EMV With only 110 creators, demonstrating rare impact power. It is closely followed by Oktagon MMA (DE), which succeeds in appearing in the top 10 twice thanks to a strong local presence and a large volume of content.

European competitions such as The Euro, The Champions League and The Europa League confirm their leading role in the German influence ecosystem. The NFL, with its German and American versions, is also famous for its excellent content/commitment ratio. Finally, theUFC And the Formula 1 close the ranking, underlining the diversity of disciplines capable of federating audiences committed to official clothing and fashion collaborations.

1
NBA (US)
218
Mentions
Engagements
Total EMV
14403298
14403298
NBA (US)
2
Oktagon MMA (DE)
2493
Mentions
Engagements
Total EMV
12972243
12972243
Oktagon MMA (DE)
3
UEFA Euro
2953
Mentions
Engagements
Total EMV
7258988
7258988
UEFA Euro
4
UEFA UCL
1179
Mentions
Engagements
Total EMV
6888770
6888770
UEFA UCL
Rank
Brand
EMV
Mentions
1
NBA (US)
14403298
14403298
218
6 145 157
2
Oktagon MMA (DE)
12972243
12972243
2493
3 657 653
3
UEFA Euro
7258988
7258988
2953
4 462 733
4
UEFA UCL
6888770
6888770
1179
6 273 891
5
NFL Deutschland
5095968
5095968
1348
1 819 853
6
NFL (US)
5043205
5043205
768
2 922 857
7
Oktagon MMA (DE)
2137037
2137037
872
1 119 168
8
Europa League (IT)
1921632
1921632
283
1 159 551
9
UFC (DE)
1756624
1756624
271
926 617
10
Formula1
1158433
1158433
864
557 562