Top 10 sportswear in Italy on Instagram

In Italy, the battle for leadership in the sportswear category on Instagram is dominated by two giants: Adidas Italy, in the lead with €16.9 million in EMV, and Nike (IT), just behind with €14.3 MILLION, but higher engagement performance. These two brands mobilize respectively 1,892 and 2,527 KOLs, demonstrating the extent of their influence in the country.

Behind this head duo, Alo surprises with a double presence: Alo (UK) and Alo Yoga (US), which together add up to nearly €15 million in EMV, supported by highly followed profiles such as Kendall Jenner or Hailey Bieber. The rest of the ranking confirms the multi-account strategy ofAdidas, with several classified handles, while COUGAR (DE), New Balance (IT) and Gymshark (UK) complete the top 10 with more targeted but effective approaches.