Among established manufacturers, premium brands, and new mobility players, Instagram is emerging as a key strategic lever for Europe automotive industry. This ranking unpacks the 100 brands generating the most impact through influence, by analyzing their visibility, engagement, and Earned Media Value (EMV).
This study, based on an analysis of Kolsquare data, explores the performance of automotive & motorsport brands across Europe from May 2025 to April 2026, covering automotive, motorcycles, motorsport, and tyres & equipment.
More than 103,000 influencer profiles with over 5,000 followers mentioned one of the 146 brands featured in the report, generating over 404,000 Instagram contents analysed during the period.
This report unveils the definitive Top 100 automotive & motorsport brands in Europe ranked by Earned Media Value (EMV) on Instagram. Beyond the ranking itself, it provides key KPIs and insights into brand visibility, engagement, creator performance and the trends shaping automotive influence marketing today.
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