Among established manufacturers, premium brands, and new mobility players, TikTok is emerging as a key strategic lever for Europe automotive industry. This ranking unpacks the 100 brands generating the most impact through influence, by analyzing their visibility, engagement, and Earned Media Value (EMV).
This study, based on an analysis of Kolsquare data, explores the performance of automotive & motorsport brands on TikTok across Europe from May 2025 to April 2026, covering automotive, motorcycles, motorsport, and tyres & equipment.
More than 4,300 creator profiles with over 5,000 followers mentioned one of the 146 brands featured in the report, generating over 10,000 TikTok contents analysed during the period.
This report unveils the definitive Top 100 automotive & motorsport brands on TikTok in Europe, ranked by Earned Media Value (EMV). Covering cars, bikes, motorsport, and tyres & equipment, it highlights the brands capturing attention and driving influence on one of today’s fastest-moving platforms.
Beyond the ranking itself, the report provides key KPIs and insights into visibility, engagement, creator impact and content efficiency, revealing the trends and strategies shaping automotive marketing on TikTok today.
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