Top 100 Fashion brands mentioned on Instagram - United States

Fashion Nova is the brand US creators talked about most on Instagram from January to September 2026, with $660.9M in Earned Media Value (EMV) from 15,619 creators, more than twice the brand in second. Amazon Fashion climbs to second on $291.3M and Nike completes the podium on $289.7M. Across the 2,366 fashion accounts tracked, total EMV reached $15.7B, up 4% on the same period of 2025.

What the ranking says about fashion influencer marketing in the US

• Gym wear brands punch above their weight. YoungLA is fourth on $285.2M from just 2,269 creators. DFYNE climbs seven places to sixth, up 62%, and Oner Active gains eight to 11th, up 42%.
• Luxury is gaining ground. Dior jumps 15 places to 12th, up 49%, and Gucci 14 to 15th, up 45%. Chanel is the top luxury house in seventh on $174.5M, while Louis Vuitton drops ten places.
• Off-price retail is growing. TJ Maxx is up 23%, Marshalls 21% and Macy’s 39%, while Target Style falls 38%.
• US-born brands lead. 57 of the Top 100 accounts belong to brands founded in the US, and they earn 56% of the Top 100’s EMV.
• The conversation is spread wide. Fashion Nova is the biggest group on $745.8M, a 4.8% share of all US fashion EMV, ahead of Nike, Inc. ($608.1M) and LVMH ($598.9M). The top 20 groups hold 39.5% between them.

Who leads each fashion segment

Fashion Nova leads ready-to-wear and Chanel leads luxury on $174.5M. Nike leads sportswear and outdoor on $289.7M, just ahead of Gymshark. Coach leads shoes, bags and accessories, up 33%, SKIMS leads lingerie and swimwear, and Rolex climbs three places to lead jewelry and watches. Amazon Fashion leads the retailers on $291.3M, ahead of REVOLVE and Nordstrom.

What’s inside the report

• The full Top 100 fashion brands on Instagram in the US, ranked by EMV, with each brand’s move against 2025
• Top 10 brands in ready-to-wear, luxury, sportswear and outdoor, shoes, bags and accessories, lingerie and swimwear, and jewelry and watches
• A Top 10 of fashion retailers, from department stores to off-price chains and resale platforms
• The Top 20 US-born fashion brands
• The Top 20 fashion groups by EMV, from LVMH and Nike, Inc. to independent brands like Fashion Nova and YoungLA
• Content volume, creator counts and engagement rate for every brand

How the ranking works

The ranking uses Kolsquare creator data. It covers 4,171,120 pieces of Instagram content published by 1,278,159 creator profiles with more than 5,000 followers and at least 30% of their audience in the US, from January 1 to September 30, 2026, compared with the same months of 2025. Brands are ranked by EMV, calculated with the Ayzenberg method, which values the likes, comments and shares a brand earns against the cost of buying the same engagement. Each Instagram account is ranked on its own, and the group ranking adds up every account under one parent company.

Fashion influencer marketing in the US: FAQ

Which fashion brand leads influencer marketing on Instagram in the US?

Fashion Nova, with $660.9M in EMV from January to September 2026, ahead of Amazon Fashion ($291.3M) and Nike ($289.7M).

Which fashion group earns the most creator attention in the US?

Fashion Nova, with $745.8M in EMV across 3 Instagram accounts, followed by Nike, Inc. ($608.1M) and LVMH ($598.9M).

Which luxury brand leads on Instagram in the US?

Chanel, with $174.5M in EMV, up 23% year on year, ahead of Dior ($153.8M) and Saint Laurent ($152.1M).

What is EMV in fashion influencer marketing?

Earned Media Value puts a dollar figure on the engagement creators generate when they mention a brand. It lets fashion marketers compare brands, segments and campaigns on the same scale.

How can a fashion brand benchmark its own influencer marketing?

Kolsquare’s platform shows where your brand sits against competitors, which creators drive your EMV and how that changes over time. Book a demo to see your position in this ranking.

Download the full report to see all 100 brands, the segment leaders and the groups behind them.