Top 100 Travel & Tourism brands mentioned on Instagram - Denmark

The first half of 2026 reshuffles the podium in Denmark, with Paznaun-Ischgl surging 86 places to take first place overall, just ahead of Marienlyst Strandhotel, which generates more creator content than any other travel brand in the country, while last year's leader Visit Denmark slips to third. Marienlyst Strandhotel leads Hotels & Accommodation, Copenhagen Zoo climbs three places to top Attractions & Experiences, Norwegian Air Shuttle holds Airlines & Transport, Airbnb defends Tour Operators & OTAs, and Paznaun-Ischgl surges 13 places to lead Tourism Boards & Destinations. The Danish picture mixes local icons with international pull: Tivoli Gardens and Copenhagen Zoo dominate through scale, while foreign names capture serious attention from Danish audiences. This report breaks down how each segment performs on Instagram.