Top 100 Travel & Tourism brands mentioned on Instagram - Europe

Instagram keeps proving its weight for travel & hospitality brands across Europe: Disneyland Paris climbs one place to take first overall with no brand on the continent generating more creator content, Turkish Airlines rises three spots to second, and Airbnb holds off GetYourGuide for third. Hotel Martinez leads Hotels & Accommodation ahead of two cruise lines, Disneyland Paris dominates Attractions & Experiences by more than five times its closest challenger, Turkish Airlines rules Airlines & Transport, Airbnb tops Tour Operators & OTAs, and GoTürkiye surges 11 places to lead Tourism Boards & Destinations. The European picture belongs to big international names, with GoTürkiye, Italy Explores and Savoie Mont Blanc Tourism sitting within €600,000 of each other in the destinations race. This report breaks down how each segment performs on Instagram.