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In a constantly evolving media world, Travel & Tourism brands have excelled in influencer marketing, navigating between inspiring content and viral moments with creativity and authenticity. This study reveals the strategies of the most influential Travel & Tourism brands on TikTok across Europe.
TikTok has become the place where European travellers find their next trip: Disneyland Paris holds a runaway first place overall, TUI UK climbs six places to second, and Airbnb jumps 19 spots to third. Premier Inn leads Hotels & Accommodation, Disneyland Paris dominates Attractions & Experiences with more than twice the rest of the top 10 combined, Jet2 keeps first place in Airlines & Transport, TUI UK climbs to lead Tour Operators & OTAs, and Greece Tourism jumps 14 places to top Tourism Boards & Destinations. Small creator rosters can outperform big budgets when the content entertains, and relevance beats volume across the continent. This report shows who is winning attention now and what travel & hospitality brands should learn before their next European TikTok campaign.
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