Top 20 brands at Copenhagen Fashion Week on Instagram

OpéraSport led Copenhagen Fashion Week on Instagram. Across the 20th anniversary edition, the Danish label generated €174,223 in Earned Media Value (EMV) from 312 pieces of creator content shared by 110 KOLs. Gestuz followed at €107,821 and Baum und Pferdgarten at €88,376. All three worked with between 72 and 111 creators.

The wider story is about what a fashion week is actually worth. The 32 brands on the official schedule generated €1,128,665 in EMV between July 21 and August 14, 2026, roughly seven times what the same brands produced across a regular June window. Creator involvement went from 265 profiles in June to 1,700 during the anniversary window, and content volume from 603 pieces to 5,149.

Being on the schedule counts for a lot. A second group of 26 brands activated around the week without a show and generated €430,772, about 38% of the official total. Zalando led that group with €62,322 from 113 creators, the largest roster in the report. Miele was the efficiency story, earning €48,099 from only 18 KOLs, which works out at €2,672 per creator and the best ratio in either ranking.

This report ranks the Top 20 brands in each group by EMV on Instagram, comparing July 21 to August 14, 2026 against June 1 to 19, 2026, a window with no fashion week in it. It draws on 7,268 pieces of content across 58 Instagram accounts, picked up by 1,700 KOL profiles on the schedule side and 790 around it, counting only creators whose audience is at least 30% Danish.

Inside, you get both leaderboards in full plus the numbers behind them: EMV, content volume, creator counts, engagement rates and how every brand moved against its June baseline. The Garment made the biggest jump of the week, up 11 places to fifth on €73,006 in EMV, from €1,016 in June. Seven brands enter the on-schedule ranking for the first time.

Download the full ranking to see both Top 20s, and what the anniversary edition suggests for your own fashion week planning.

Key findings: Copenhagen Fashion Week on Instagram, August 2026

• The 32 brands on the official CPHFW schedule generated €1,128,665 in Earned Media Value on Instagram between July 21 and August 14, 2026.
• That is roughly seven times what the same brands generated across June 1 to 19, 2026, a period with no fashion week.
• OpéraSport ranked first with €174,223 in EMV, 312 pieces of content, 110 KOLs and a 4.08% engagement rate.
• Gestuz ranked second with €107,821 and Baum und Pferdgarten third with €88,376.
• 26 brands activated around the week without a place on the schedule and generated €430,772, about 38% of the official schedule total.
• On-schedule brands out-earned the off-schedule activators by 2.6 to 1.
• Zalando led the off-schedule group with €62,322 in EMV from 113 creators.
• Miele generated €48,099 from 18 creators, or €2,672 per creator, the highest ratio in either ranking.
• Creator involvement across the official schedule rose from 265 profiles in June to 1,700 during the anniversary window.

Top 5 brands on the official CPHFW schedule by EMV, August 2026

Source: Kolsquare, Instagram activity July 21 to August 14, 2026, Danish audience share above 30%. Ranks 6 to 20 are in the full report.

FAQ

Which brand led Copenhagen Fashion Week on Instagram in 2026?

OpéraSport led Copenhagen Fashion Week on Instagram at the August 2026 edition, with €174,223 in Earned Media Value from 312 pieces of content shared by 110 KOLs. It climbed seven places against a regular June window.

Who are the top three brands at Copenhagen Fashion Week 2026?

OpéraSport (€174,223 in EMV), Gestuz (€107,821) and Baum und Pferdgarten (€88,376) make up the top three by Earned Media Value on Instagram for the August 2026 edition. Baum und Pferdgarten held first place in June before the week.

What is Earned Media Value (EMV)?

EMV measures the value of the exposure a brand earns through creator and fan content. Kolsquare calculates it using the Ayzenberg method, the standard formula in the industry, which weighs total engagement (likes, comments, shares) against the cost of those engagements.

Which brand climbed the most at Copenhagen Fashion Week 2026?

The Garment rose 11 places to fifth, the biggest climb in the on-schedule Top 20, reaching €73,006 in EMV from €1,016 in June. Seven brands enter the ranking for the first time.

How was the ranking built?

It draws on Kolsquare data covering 58 Instagram accounts and 7,268 pieces of content published between July 21 and August 14, 2026, picked up by 1,700 KOL profiles for the brands on the official schedule and 790 for the brands activating around it. Results are compared against June 1 to 19, 2026. Only creators whose audience is at least 30% Danish are counted.