The market for influencer advertising will rise to a volume of €399.20m by 2027, representing annual revenue growth of 10.50%, according to Statista data. And the industry is also humming in Spain. But which influencer marketing platforms are recommended there? Get an overview of five IM agencies in Spain and their respective highlights, catalogs, clients and prices.
Pinned map of Spain
Spain is a lucrative market for influencer marketing: with 68,000 influencers, the country has the most creators in Europe, behind Russia, Italy and the UK.
Five influencer marketing platforms in Spain that can help you implement your next campaign are Kolsquare, Indahash, Reech, Coobis and Takumi.
Each platform impresses with different technologies tailored to the needs of brands.
In Spain, there are more influencers than in France and Germany in European comparison, so data from Kolsquare shows that almost 68,00 influencers have at least 5,000 followers on Instagram, ranking fourth, behind Russia, Italy and the United Kingdom. In addition, the Spanish market has the fifth largest influence in the world, comparing how many users buy products on recommendation in social media. In 2022, the revenue of the Spanish e-commerce market will increase to $41.16b US.
On the Kolsquare blog, we tell you in general about influencer marketing in Spain in 2022, identify the challenges for the market and give tips on how to increase sales and establish an intense collaboration with influencers. Kolsquare Head of New Business Julien Schafft says: “Unlike in Germany for example, Spanish brands using influencer marketing are still focused on identifying the best influencers for growing brand awareness and less on doing business and sales. […] They have not yet taken the next step in developing real partnerships with influencers.”
Of course, many agencies and platforms offer help in identifying influencers for a marketing campaign. But beyond that, they offer additional services, which we now take a closer look at for the following five platforms for influencer marketing in Spain.
The Most Advanced Search Engine for Influencers: Kolsquare
Kolsquare offers you a complete database of influencers that you can filter by desired categories, making it suitable for all types of organizations, i.e. startups, associations, SMEs or large customers. The Kolsquare technology works similar to Google or any other search engine.
The most advanced search engine for KOLs and precise targeting
The Indahash agency offers an end-to-end data-driven influencer marketing solution with the largest verified base of artists in the world. Indash also verifies their database for authenticity, indicated in the so-called relevance value, and covers more than a hundred markets in total. Accordingly, you can easily plan and execute campaigns that can be scaled at will across countries via the app.
Indahash technology lets you apply multiple filters: age, gender, demographics (country and city), number of followers, AI image recognition, hashtags, search in bio and audience data that also indicate country, age, gender, their credibility, interests and brand affinity.
Indahash also makes it easier to manage influencer marketing campaigns: you can create lists of influencers and share them with team members and clients. Indahash has seven offices in London, Jakarta, Warsaw, Johannesburg, Singapore, Kuala Lumpur, and Dubai, but operates in more than 115 countries, including Spain.
Company-owned app to run influencer marketing campaigns
Coverage of over 100 markets
Customers (more than 600 companies), including Zott, Nescafe, Samsung, Lays, KFC, Red Bull, Mastercard, T-Mobile and Sephora
Price range: Indahash promises transparency in their all-inclusive pricing of their CPM, CPE and CPV plans
Indahash influencer catalog counts more than 1,087,461 artists
Influencer Marketing Platform Reech
Reech’s influencer marketing solution is based on three main components: the proprietary technology, the dedicated and competent team consisting of 60 employees and the multi-layered catalog of influencers.
Brand content and social media manager Aurélie Guinot says of the agency: “We build every campaign together with Reech, it’s real teamwork. We appreciate their commitment, fluid exchanges, quality of proposals and their ability to have a good understanding of our brand for local and eco-friendly furniture.”
You are completely free to decide what services you offer and what you charge for them. Pricing depends on the type of service (product placement, sponsored articles, swag videos, etc.), the medium (YouTube, blog, etc.) and your audience (engagement, number of subscribers or followers and interests).
Any type of influencer (nano, micro, macro, etc.).
Trusted third party between brand and influencers that handles tracking, fraud, contracting, invoicing, payments, and arbitration in case of disputes
Clients include Coca Cola, Unilever, Carrefour, Yves Rocher, and Kellog’s.
Price range: pricing of campaigns completely free, but generally determined by the type of service (product placement, sponsored articles, swag videos, etc.), the medium (YouTube, blog, etc.) and your audience (engagement, number of subscribers or followers and interests)
Influencer catalog: all types of influencers, from rising stars to world-renowned celebrities, no restrictions on social networks
ROI Content Marketing Platform Coobis
Coobis is the place to go if you want to develop branding, SEO and influencer strategies. The ROI Content Marketing Platform is especially designed for brands and publishers and is very international with offices in Madrid, New York, Milan, Paris, Bogotá, Mexico City and Buenos Aires.
If you choose to work with Coobis, you will get high-quality content for blogs, portals, digital media or social networks – depending on what best suits your campaign. Besides, the agency offers multiple filters when searching for the right influencers, such as the number of readers, SEO authority, followers on social media, country themes, etc.
The software is easy to use and allows managing the entire campaign process. The user interface includes a detailed list of requirements as a brief for each content marketing campaign and helps review and approve orders. Again, the metrics like visits, users or engagement are updated in real time.
Resource metrics from main source (Google Analytics, social networks, APIs, etc.)
Clients (more than 12,000 companies), including VIVALMA, Cosmopolitan TV or La Voz de Galicia, among others.
Price range: to be fair and competitive, prices are calculated individually based on the metrics of each medium and influencer
Influencer catalog of over 25,000 media and influencers
Worldwide and in Spain: Takumi
Takumi is a global leader in influencer and creator marketing. The agency says about itself that they support human creativity through the best technology, analytics and data platform. Takumi also helps brands “connect hyper-relevant, meaningful, authentic and influential content with diverse communities.”
Based in New York and London, Takumi has centralized locations where they combine more than six years of experience with industry data to have “unparalleled insight and understanding” in the industry and drive actual business results. The team is made up of experts from a wide range of disciplines: Advertising, Tech, Branding, HR, Entrepreneurship and Media Finance.
Global platform with expertise from a wide variety of fields
Technology for brand matching and partnership process, from contracts and rights management to brand safety and real-time measurement
Takumi app (for Android and IOS)
Clients include VISA, Unilever, Shiseido, Nike, Mercedes, McDonalds and Amazon, among others
Price range: Takumi can be contacted to calculate prices here
Influencer catalog: precise selection through robust, multi-stage screening process, only 7% of applicants are accepted
These top five influencer marketing platforms in Spain are certainly only a part of the agencies that can be found in the industry. Interested parties are also welcome to research the following names: SocialPubli, Influence4you, BrandTube, and Getfluence. Nevertheless, this post gives a detailed overview of the opportunities for brands that exist in influencer marketing in Spain in 2022.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
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