The Total Economic Impact™ of Kolsquare

Most influencer marketing teams know their tools increase productivity. Few can prove how much, let alone translate it into a number the CFO will take seriously.

This study does that.

Kolsquare commissioned Forrester Consulting to run a Total Economic Impact™ study on the return on investment for enterprises running influencer programs across multiple markets. Forrester interviewed four decision-makers at major consumer brands in retail, beauty, fashion, and skincare, then built a financial model based on their real experiences.

The composite organization they modeled: a European brand running 500 influencer campaigns a year across 10 countries, with a team of 40 PR and influence professionals.

Before Kolsquare, these teams were already running influencer marketing at scale. But everyone was doing it differently. One country's team used an agency. Another had its own tool. A third was working off spreadsheets. Creator search meant hours spent trawling social platforms profile by profile, with no consistent way to evaluate fit, credibility, or audience quality. Reporting meant collecting data from multiple teams, reconciling it, and hoping it was consistent enough to present to leadership. It rarely was.

Kolsquare brought it all into one place. Same platform, same data, same dashboards across every market. Teams stopped spending their time chasing information and started spending it on the work that actually moves campaigns forward.

After Kolsquare, the same teams had one shared platform, automated content collection, and consistent dashboards across every market. The time that used to disappear into admin went back to work that actually matters.

Forrester put numbers on three specific areas:

45 minutes saved per influencer profile. Search filters replace manual research. Teams find and vet the right creators faster. Over three years, that time is worth €360K in net present value to the composite organization.

5 hours saved per campaign on content tracking. Posts, reach, engagement, and EMV are collected automatically in one place. No more weekend monitoring. No more jumping between platforms. NPV over three years: €226K.

10 hours saved per country-level report. One data source replaces the patchwork of local spreadsheets and agency exports. Reports that used to take days now take minutes. NPV over three years: €278K.

Those are the numbers Forrester could quantify. The study also covers what this means for brand salience, campaign performance, internal credibility, reputational risk, and team experience — all real, but harder to put in a spreadsheet.

If you need to build a business case for influencer marketing infrastructure, this study gives you everything you need to do it.

Download the full study. Free.