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In the global Instagram rankings across all industries, Zara leads with impressive EMV and high engagement levels, fueled by extensive influencer collaborations. ASOS and H&M follow closely, solidifying their impact in the fashion industry through creative campaigns and consistent social media strategies. Gymshark makes a notable mark, especially in fitness and retail, while IKEA shines in the home goods sector. PrettyLittleThing, Marks & Spencer, Charlotte Tilbury, and Dunelm round out the top 10, showcasing the diversity of thriving industries on Instagram, from fashion and beauty to home decor and lifestyle.
1
Zara
13 201
Mentions
25 594 481
Engagements
Total EMV
55204526
55204526
2
ASOS
13 721
Mentions
31 104 341
Engagements
Total EMV
52051442
52051442
3
H&M
12 392
Mentions
17 770 304
Engagements
Total EMV
40718461
40718461
4
Gymshark
7 813
Mentions
22 244 823
Engagements
Total EMV
36039564
36039564
Rank
Brand
EMV
Mentions
Engagements
1
Zara
55204526
55204526
13 201
25 594 481
2
ASOS
52051442
52051442
13 721
31 104 341
3
H&M
40718461
40718461
12 392
17 770 304
4
Gymshark
36039564
36039564
7 813
22 244 823
5
Primark
33358954
33358954
8 761
13 931 462
6
IKEA
32984978
32984978
4 111
13 229 006
7
PrettyLittleThing
29503251
29503251
9 286
26 164 022
8
Marks & Spencer
29057369
29057369
6 947
11 792 170
9
Charlotte Tilbury
23902337
23902337
9 575
10 479 290
10
Dunelm
23004245
23004245
4 702
10 832 294
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