Top 10 fragrance brands in Italy on Instagram

Between lifestyle and sensuality, perfume brands rely on influence to evoke emotion through images. Kilian Paris dominates the Italian ranking thanks to a creative and elegant strategy that seduces content creators. Narciso Rodriguez follows with more discreet communication but supported by loyal ambassadors. Acqua di Parma, a jewel of Italian heritage, stands out with refined campaigns, while BYREDO and Penhaligon's appeal to a more specialized and aesthetic audience. Names like Kenzo Parfums, Juliette Has a Gun, Bon Parfumeur or even Le Labo Fragrances are illustrated by niche activations with stylish visuals. Finally, Rochas closes this top 10, confirming the appeal of historic homes on Instagram. An olfactory panorama between tradition, audacity and digital storytelling.