Top 10 lingerie brands in Italy on TikTok

On TikTok in Italy, the lingerie segment in 2025 was dominated by Victoria's Secret, which generated €1.44 million in EMV with 83 influencers mobilized and 177 mentions, strengthening its visibility and influence among Italian audiences. Skims is in second place with nearly €0.7 million in EMV, while Calzedonia and Tezenis continue to perform thanks to their local campaigns and targeted collaborations. The ranking is completed by brands such as MC2 Saint Barth, Oysho, Oysho, La Reveche, La Reveche, Intimissimi and Lounge Underwear, illustrating the diversity of players and the ability of brands to combine international reputation and influence strategies adapted to the Italian market.