Top 10 perfume brands in Italy on TikTok

In Italy, the perfume podium on TikTok is dominated by Narciso Rodriguez, who greatly distances his competitors and confirms his status as an international reference. Behind, Acqua di Parma embodies Italian elegance and firmly defends its place through heritage storytelling, while Kilian Paris completes the top three with its luxury and exclusive universe. Bath & Body Works illustrates the entry of more mainstream brands into the conversation, alongside Juliette Has A Gun and Diptyque who maintain the presence of the Parisian niche. Finally, Les Bains Guerbois, Puig, Panier des Sens and Ex Nihilo close this Top 10, underlining the diversity of a market where global icons, niche labels and local signatures coexist.