Top 10 Skincare Brands by EMV on Instagram

In 2026, skincare on Instagram in France emerged as one of the most competitive segments of the beauty market, driven by massive influence strategies and a strong hybridization between retail brands, international giants and specialized players. Sephora dominates the ranking with €16.6 million in EMV and more than 2,300 active creators, followed by L'Oréal Paris, which exceeds €15.2 million and confirms the solidity of its ecosystem of influence. Dior Beauty is establishing itself as the premium reference in the segment, ahead of Lancôme, while Yepoda is surprising by placing itself at the heart of the Top 5 thanks to an effective social-native strategy. Armani Beauty, Sol de Janeiro and Garnier follow with structured activations and a regular presence in the skincare communities. Aroma-Zone is distinguished by a particularly high volume of mentions, reflecting strong organic traction, while Erborian completes the Top 10 by capitalizing on its hybrid positioning between skin care and makeup. Overall, this ranking illustrates a French skincare market where performance is based as much on the power of historic leaders as on the ability of brands to create proximity and credibility with creators and consumers.