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The UK skincare market on Instagram reveals a top 10 dominated by both international and local brands, all of which are heavily supported by content creators. In the lead, Ole Henriksen stands out with more than £13.6 million in EMV, followed by Tatcha, Rhode Skin and La Roche-Posay, whose campaigns generated strong engagement. We also find CeraVe, Sol de Janeiro, Caudalie, and Drunk Elephant, confirming their status as favorites among skincare lovers. Finally, two British brands complete the ranking: Navy Professional and Elemis, which are very active on Instagram via well-engaged communities.
1
Ole Henriksen
1594
Mentions
3 357 285
Engagements
Total EMV
15664426
15664426
2
Tatcha
2739
Mentions
2 763 048
Engagements
Total EMV
10107797
10107797
3
Rhode Skin
4553
Mentions
3 311 755
Engagements
Total EMV
9151049
9151049
4
La Roche Posay
3300
Mentions
2 374 664
Engagements
Total EMV
9022778
9022778
Rank
Brand
EMV
Mentions
Engagements
1
Ole Henriksen
15664426
15664426
1594
3 357 285
2
Tatcha
10107797
10107797
2739
2 763 048
3
Rhode Skin
9151049
9151049
4553
3 311 755
4
La Roche Posay
9022778
9022778
3300
2 374 664
5
CeraVe
7915972
7915972
2676
2 223 572
6
Sol de Janeiro
7711489
7711489
3435
2 321 905
7
Caudalie
5280685
5280685
2273
1 923 766
8
Drunk Elephant
5248877
5248877
1352
1 669 300
9
Navy Professional
4603527
4603527
6231
1 569 628
10
Elemis
4518786
4518786
5053
1 163 971
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