Top 10 Skincare Brands by EMV on TikTok

In the United Kingdom, Garnier is well above the skincare category on TikTok, with a level of EMV that relegates its competitors far behind. CeraVe and La Roche-Posay, two specialists in dermocosmetics, complete the podium and confirm the appeal of simple and effective routines. Behind, Byoma and Tatcha appeal to younger audiences through educational storytelling and immersive formats. Rhode Skin relies on its “celebrity brand” dimension to maintain high visibility, while Dove illustrates the weight of campaigns with a societal message. Sol de Janeiro, e.l.f. and Summer Fridays close the Top 10, testifying to the diversity between mass-market brands, premium labels and digital-born challengers who are now shaping the skincare conversation in the United Kingdom.