Top 10 Skincare Brands by EMV on TikTok

On TikTok in France in 2026, skincare reached particularly high levels of performance, confirming that the platform has become a central driver of visibility and conversion for skincare brands. Sephora dominates the ranking with more than €32.2m in EMV, driven by a massive and structured activation strategy, closely followed by L'Oréal Paris, which exceeds €30.7m and confirms the power of historical players in short formats. YSL Beauty and Garnier then established themselves with impressive volumes, illustrating the ability of premium brands and the general public to generate virality and commitment. Lancôme maintains a solid presence, while a second Sephora account confirms the multiplier effect of retail activations on TikTok. Erborian, Kiehl's, Armani Beauty and The Ordinary complete the Top 10 by focusing on product expertise, pedagogy and embodiment by credible creators. Overall, this ranking shows that skincare on TikTok performs when it combines demonstration, transformational storytelling, and strong community activation, in an environment where proof and authenticity have become central.