Ever wondered who has the highest follower number on Instagram in Germany? Using Kolsquare data, we created a list of Germany’s Top 10 Influencers by followers. The list will give you a brief overview of their career, audience and personal background.
Last updated: 2 November 2026
Lena is a fashion and lifestyle influencer who plays with gender roles and keeps her content authentic and natural. She started her social media career in 2015 on the platform musical.ly. Today she reaches 19.5M people on Instagram and 12.7M on TikTok. Lena creates mainly video content for a young audience, concentrated in the 18 to 24 bracket. Her partnerships are with international brands such as Sephora, Ralph Lauren and Nakd fashion. One caveat on the data below: Kolsquare holds this account under the duo profile Lisa and Lena, so the audience and engagement figures describe the shared account rather than a solo record.
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Marco Reus is a German professional footballer and team captain of the Bundesliga football club Borussia Dortmund. He played in UEFA Euro 2012 and the 2018 FIFA World Cup for the German national team. Reus partnered up with Amazon Prime who released the Inside Borussia Dortmund documentary in 2019. He shares primarily sports and football-related content on his social media platforms.
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Thomas Müller is a German professional footballer who plays for FC Bayern München as well as for the German national team since 2009. He broke the Bundesliga record for assists by providing 21 goals in a season (a record in the top five leagues jointly held with players such as Lionel Messi) and scored 14 goals as Bayern won the second treble in the 2019–20 season. Besides football, Müller is well known for his funny and charming character in TV interviews or on the internet. He represents brands like Adidas football or Gillette in advertisement collaborations.
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Manuel Neuer is the goalkeeper and captain of the German football club Bayern München and the German national football team, and FIFA’s Best Men’s goalkeeper. Additionally, Neuer is reported to be the best goalkeeper in sports history. Besides focusing on football-related content, Neuer occasionally also posts insights from his private life. The world’s best goalkeeper has commercial partnerships with Coca Cola, Sony and Allianz. He’s also accompanying his teammates from the national team in advertisements with Nivea Men, Gilette, Commerzbank and Nutella, Ferrero.
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Heidi Klum is a German model, TV host, producer and businesswoman. She has multiple model-casting shows in Germany and the U.S and is a judge on America’s Got talent. Her TV show Germany’s Next Topmodel has been watched every year by millions of people since 2006. She promotes her TV shows on her social media accounts and lets her 12.9M Instagram followers be part of her private life. Klum is the first-ever German model to be a Victoria’s Secret Angel.
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Pamela Reif is a fitness influencer who became successful with her workout tutorials on her YouTube channel, where she has 10.8M subscribers. Besides producing workout videos, Pamela created her own brand Naturally Pam by Pamela Reif and has multiple partnerships with Puma, Nakd fashion and Calzedonia. She is Germany’s most successful fitness influencer and ranks on the Forbes 30 under 30 lists.
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BibisBeautyPalace, aka Bianca Claßen, became popular with her YouTube channel in 2012, where she experimented and enjoyed the fun of make-up. In 2015 she launched her own cosmetic brand bilou, which can be purchased internationally. Nowadays, Bianca has multiple collaborations with fashion and beauty brands such as Shein Germany, Oceansapart and her brand bilou, which has 1.6M followers on Instagram.
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Leroy Sané is a German football player for FC Bayern München and the German national football team. He was voted PFA young player of the year 2017-18 and is the first and only German player who won the award. Before playing for Bayern he played for Manchester City and has therefore also an international value. On his Instagram account, Sané mainly posts football-related content besides a few private and fashion-related pictures.
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Dagi Bee aka Dagmar Kazakov is a German beauty and lifestyle YouTuber. With 3.86M subscribers on YouTube, she is one of the most successful YouTubers in Germany. She has 6.5M followers on her Instagram account, with a primary audience aged 18 to 24. Dagi Bee is also the founder of the cosmetic company beetique. She has made several appearances in German film productions such as “Er ist wieder da” and “Ostwind – Aufbruch nach Ora”. Dagi Bee has brand collaborations with primarily beauty and fashion brands.
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Shirin David is a German rapper and singer who established herself as one of the most successful female rappers in the German music industry. David had several fragrance collaborations with German stores such as the cosmetics shop dm-drogerie and Douglas. In summer 2021 she launched her own ice-tea brand dirtea. David also reaches a large audience on YouTube, where her channel has 2.91M subscribers.
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All figures in this article come from the Kolsquare influencer marketing platform, extracted on 2 November 2026. Instagram is the reference network for the ranking, because the article ranks creators by Instagram followers. Follower counts for other networks are given per profile where Kolsquare tracks an account.
Earned Media Value and cost estimates are returned by Kolsquare in US dollars. They are converted here at a rate of 1 USD = 0.89 euros, applied to the raw dollar value rather than to a rounded display figure. Earned Media Value is an estimate produced by our models, not a negotiated rate.
Where an indicator is missing from the Kolsquare record, it is reported as not available. It is never published as zero. Two profiles are affected: Bianca Claßen, whose main Instagram account returns an empty statistics set, and Leroy Sané, whose account holds Story metrics only.
Audience location is the share of followers located in Germany, measured on the Instagram account. Follower share by city is not available for any of the ten profiles, because city-level statistics are inactive on every account in this list. The country share is used in its place.
The real order by Instagram followers on 2 November 2026 is: 1. Lena 19,477,611, 2. Manuel Neuer 15,019,894, 3. Thomas Müller 14,511,048, 4. Marco Reus 14,336,793, 5. Heidi Klum 12,890,280, 6. Leroy Sané 8,887,058, 7. Pamela Reif 8,661,987, 8. Bianca Claßen 7,718,051, 9. Dagi Bee 6,510,391, 10. Shirin David 6,443,246. The ten cards above are published in their historical order, which no longer matches: positions 2, 4, 6, 7 and 8 are out of place. The order has deliberately been left untouched pending editorial review.
One record needs a caveat. The profile behind Lena Mantler is held by Kolsquare as the duo Lisa and Lena, so its audience and engagement data describe the shared account. Heidi Klum is registered by Kolsquare under the country code US, with no city, even though she has the highest German audience share of the five largest accounts in this ranking.
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