Publié le :

Top 10 Influencers in Dubai

In recent years, (fashion) influencers have been increasingly drawn to Dubai, perhaps because of its sunny climate,luxurious lifestyle, and stunning surroundings. The city provides an idealbackdrop for content creation and fits the aspirational image that manyinfluencers cultivate. However, this migration raises ethical questions about gender inequality and the wealth gap in the UAE, which we will not discuss further in this post.

Femme musulmane souriante en hijab rose, posant joyeusement sur fond rose."

Dubai Stars, Models,Influencers & co. - The Ranking of the Top 10 KOLs

To create the list of the top 10 influencers inDubai, we filtered the Kolsquare database according to various criteria. The location of the KOL is Dubai and the credibility score of Kolsquare should beat least 75 (out of 100). Our credibility score from 0 to 100 indicates how trustworthy an influencer is according to his respective audience. The higher the percentage, the more real people are part of the community. A goodscore is 70 and above.

  • Engagement rate: This key figure indicates how effective influencers are by calculating reactions, comments, shares, likes, etc. per post.
  • Earned media value: Earned media value (EMV) helps to  determine the value of advertising. In influencer marketing, EMV is translated into the rates of KOLs, e. g. on TikTok or for Instagram Reels.

Kolsquare-Insight: If platforms are not listed for some influencers, it means that they are not on the respective network and not that we have forgotten them.

Which KOLs live in Dubai?

1. Ghaith Marwan

  • Interests: Inspiration & lifestyle, health & wellness, culture (art, literature...), family, nature & environment

Followers:

  • Instagram: 6.46 million
  • YouTube: 5.92 million
  • Location of the audience: Jordan
  • Kolsquare Credibility Score: 76/100

Average engagement rate:

  • Instagram Posts: 8.41% | Instagram Reels: 7.99%
  • YouTube: 3.78%

Earned Media Value

  • Instagram Reels: €862,51K
  • YouTube: €668.66K

Ghaith Marwan is an influencer with a wide range of interests, including inspiration & lifestyle, health & wellness, culture, family, and nature & environment. With 6.46 million Instagram followers and 5.92 million YouTube subscribers, he has a considerable online presence. His audience is located in Jordan and is on average 8.41% engaged on Instagram posts, 7.99% engaged on Instagram Reels, and 3.78% engaged on YouTube. He generates an earned media value of €862,510 on Instagram Reels and €668,660 on YouTube.

2. Khalid Al Ameri

  • Interests: Inspiration & Lifestyle, Humor, Family

Followers:

  • Instagram: 2.7 million
  • Facebook: 8.2 million
  • Audience location: United Arab Emirates
  • Kolsquare Credibility Score: 81/100

Average engagement rate:

  • Instagram posts: 2.16% | Instagram reels: 9.27%
  • Facebook: 0.35%

Earned Media Value

  • Instagram Reels: €371.12K
  • Facebook: €12.91K

Khalid Al Ameri is an influencer who is interested in inspiration & lifestyle, humor, and family. He has 2.7 million Instagram followers and 8.2 million Facebook fans. His audience comes from the United Arab Emirates. Khalid Al Ameri achieves an average engagement rate of 2.16% on Instagram posts, 9.27% on Instagram Reels, and 0.35% on Facebook. He has an earned media value of €371,120 on Instagram Reels and €12,910 on Facebook.

3. Huda

  • Interests: Inspiration & lifestyle, beauty, wellness & health, culture (art, literature...), social issues & solidarity

Followers:

  • Instagram: 2.85 million
  • Facebook: 7.9 million
  • Audience location: USA
  • Kolsquare Credibility Score: 75/100

Average engagement rate:

  • Instagram Posts: 1.06% | Instagram Reels: 1.41%

Earned Media Value

  • Instagram Reels: €101,41K
  • Facebook: €3.27K

Huda is an influencer with interests in the areas of inspiration & lifestyle, beauty, wellness & health, culture, and social affairs & solidarity and describes herself as "Your Big Beauty Sister" in her IG bio. She has 2.85 million Instagram followers and 7.9 million Facebook fans. Her audience is in the USA and not in Dubai like herself. Huda achieves an average engagement rate of 1.06% on Instagram posts and 1.41% on Instagram Reels. She generates an earned media value of €101,410 on Instagram Reels and €3,270 on Facebook.

4. Abdu Rozik

  • Interests: Family, Inspiration & Lifestyle

Followers:

  • Instagram: 8.35 million
  • Location of the audience: Russia
  • Kolsquare Credibility Score: 76/100

Average engagement rate:

  • Instagram Posts: 3.84% | Instagram Reels: 3.2%

Earned Media Value

  • Instagram Reels: €245,58K  

Although he is still a child himself, Abdu Rozik already has a global management team. His audience is between 25 and 34 years old and is primarily interested in "sport & fitness". His 8.35 million Instagram followers are based in Russia. Rozik achieves an average engagement rate of 3.84% on Instagram posts and 3.2% on Instagram Reels. He generates an earned media value of €245,580 on Instagram Reels.

5. Mounir

  • Interests: Beauty, Fashion & Accessories, Inspiration & Lifestyle

Followers:

  • Instagram: 8 million
  • Audience location: USA
  • Kolsquare Credibility Score: 77/100

Average engagement rate:

  • Instagram Posts: 0.53% | Instagram Reels: 0.87%

Earned Media Value

  • Instagram Reels: €110,03K

Mounir is  an influencer interested in beauty, fashion & accessories as well as inspiration & lifestyle, but also a hairdresser. With 8 million Instagram followers between the ages of 25 and 34, he has an impressive online presence. His predominantly female audience is located in the USA. Mounir achieves an average engagement rate of 0.53% on Instagram posts and 0.87% on Instagram Reels. On Instagram Reels he generates an Earned Media Value of €110.030.

6. The Food Ranger

  • Interests: Food & Drinks, Inspiration & Lifestyle, Well-being & Health, Social & Solidarity, Nature & Environment

Followers:

  • Instagram: 1.07 million
  • YouTube: 5.74 million
  • Location of the audience: India
  • Kolsquare Credibility Score: 83/100

Average engagement rate:

  • Instagram posts: 0.27% | Instagram reels: 3.7%
  • YouTube: 0.12%

Earned Media Value

  • Instagram Reels: €201,45K
  • YouTube: €54,12K

As his name suggests, The Food Ranger is interested in food & drinks, but also in inspiration & lifestyle, well-being & health, social issues & solidarity, and nature & the environment. With 1.07 million Instagram followers and 5.74 million YouTube subscribers, he has a solid following, mostly between 25 and 34 years old, male, and from India. The Food Ranger averages an engagement rate of 0.27% on Instagram posts, 3.7% on Instagram Reels, and 0.12% on YouTube, which is a little surprising given his credibility score of 83. He generates an earned media value of €201,450 on Instagram Reels and €54,120 on YouTube.

7. Amr Maskoun

  • Interests: Travel, Beauty, Architecture & Design, Inspiration & Lifestyle, Fashion & Accessories

Followers:

  • Instagram: 5.14 million
  • Location of the audience: Lebanon
  • Kolsquare Credibility Score: 75/100

Average engagement rate:

  • Instagram Posts: 2.87% | Instagram Reels: 2.64%

Earned Media Value

  • Instagram Reels: €182,52K

Amr Maskoun is interested in travel, beauty, architecture & design, inspiration & lifestyle as well as fashion & accessories. With 5.14 million female Instagram followers between the ages of 18 and 24, he has a considerable online presence. His audience is located in Lebanon. Maskoun achieves an average engagement rate of 2.87% on Instagram posts and 2.64% on Instagram Reels. On Instagram Reels, he generates an earned media value of €182,520.

8. Wessam Qutob

  • Interests: Inspiration & Lifestyle, Travel, Tech

Followers:

  • Instagram: 4.58 million
  • Location of the audience: Jordan
  • Kolsquare Credibility Score: 77/100

Average engagement rate:

  • Instagram Posts: 6.53% | Instagram Reels: 6.99%

Earned Media Value

  • Instagram Reels: €367.5K

Wessam Qutob is interested in inspiration & lifestyle, travel, and technology. With 4.58 million Instagram followers, most of whom are women between the ages of 18 and 24, he has a strong presence, especially in Jordan. Qutob averages a high engagement rate of 6.53% on Instagram posts and 6.99% on Instagram Reels. On Instagram Reels he has an earned media value of €367,500.

9. Saba Shamaa

  • Interests: Culture (art, literature...), entertainment (cinema, TV...), fashion & accessories, photography, inspiration & lifestyle
  • Followers:
  • Instagram: 3.46 million
  • Location of the audience: Jordan
  • Kolsquare Credibility Score: 78/100
  • Average engagement rate:
  • Instagram Posts: 18.14% | Instagram Reels: 12.18%
  • Earned Media Value
  • Instagram Reels: €46,84K

Saba Shamaa appeals to her audience of women aged between 18 and 24 with topics such as culture, entertainment, fashion & accessories, photography, and inspiration & lifestyle. Her 3.46 million Instagram followers are from Jordan. Shamaa achieves an average engagement rate of 18.14% on Instagram posts and 12.18% on Instagram Reels. She generates an earned media value of €46,840 on Instagram Reels.

Influencer Marketing Newsletter

Never miss a beat with our newsletter!