Top 10 Influencers in the Netherlands

Last updated: 9 November 2026

The short answer: the largest single account in this article is Hato DJ’s TikTok, at 4,300,000 followers, but only 3.38% of that audience is in the Netherlands. The largest combined following belongs to Enzo Knol, at 7,213,964 followers across four accounts, and his Dutch audience is also the largest in absolute terms, around 4.56M once each account is weighted by its country share. Figures extracted from Kolsquare on 9 November 2026. The ten creators below are not ordered by size: this article lists Dutch based creators and states each one’s figures, it does not rank them.

Top 10 influencers in the Netherlands: the key figures

• The Dutch share of the audience ranges from 3.38% to 81.29% across the 26 accounts where Kolsquare reports a country breakdown. The low is Hato DJ’s TikTok account, the high is Kalvijn’s.
• The biggest accounts are often the least Dutch. The two largest TikTok followings here, Hato DJ (4.3M) and Bo Brown (2.7M), draw only 3.38% and 3.82% of their audience from the Netherlands.
• 2 of the 10 sit below the 30% Dutch audience line this ranking has historically claimed, measured on Instagram: Bo Brown (16.65%) and Hato DJ (27.02%). They are kept in the ranking and flagged rather than quietly dropped.
• Strongest engagement: 6.02% per TikTok post (Enzo Knol), and 4.83% per Instagram post (Stefan de Vries), the best figures on each of those two networks here.
• Highest Kolsquare Credibility Score: 91/100 (Maxime en Sophie), lowest 74/100 (Bo Brown). 6 of the 10 score 80/100 or above.
• Largest combined following: 7.21M (Enzo Knol, across 4 accounts); smallest: 171K (Sherell Martini, one account).
• 4 of the 10 have at least one account with no publishable engagement data, and one previously published TikTok account, Sherell Martini’s, no longer exists. Where a metric is missing we say so instead of printing a zero.

The Kolsquare database collects a wide variety of data from influencers with 5,000 or more followers on at least one of the popular platforms such as Instagram, TikTok, YouTube, Facebook, Twitch and Snapchat. This ranking is based on that database, extracted on 9 November 2026, and the published order has been kept from the previous edition. Each entry carries follower counts, location, audience location, Kolsquare Credibility Score, engagement rates and Earned Media Value. The Methodology section at the end of this article sets out what each of those measures, and what is missing.

Top 10 Influencers in the Netherlands: our ranking

1. Enzo Knol: The king of Dutch vlogging

• Interests: Sport & Fitness, Travel, Inspiration & Lifestyle, Humour, Animals

Followers:

• Instagram: 2.12M
• TikTok: 1.5M
• YouTube: 3.03M
• Snapchat: 567K
• Location: Amsterdam
• Location of the audience: Netherlands 62.86%, Belgium 15.44%, United States 2.65% (Instagram)
• Kolsquare Credibility Score: 74/100

Average engagement rate:

• Instagram Posts: 3.08%
• TikTok: 6.02%
• YouTube Videos: 0.18% | YouTube Shorts: 0.07%

Earned Media Value:

• Instagram Posts: €99.2K
• Instagram Stories: €4.4K
• TikTok: €136K
• YouTube Videos: €173K | YouTube Shorts: €10.6K

Enzo Knol opens the ranking. The Amsterdam vlogger has posted his daily life on YouTube since 2014 and is one of the few Dutch creators with a wax figure at Madame Tussauds. He now carries 3.03M subscribers on YouTube, 2.12M followers on Instagram, 1.5M on TikTok and 567K on Snapchat. TikTok is where his audience reacts hardest, at 6.02% per post, against 3.08% per Instagram post and 0.18% per YouTube video. His audience is also consistently Dutch across all three measured networks: 62.86% on Instagram, 69.68% on YouTube and 74.58% on TikTok. Credibility Score: 74/100.

Kolsquare returns no reel level engagement or EMV for his Instagram account, so those lines are left out rather than filled with a zero.

2. Holland’s favorite TikTok-Duo: @maximeandsophie

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Photography, Travel

Followers:

• Instagram: 250K
• TikTok: 1.8M
• YouTube: 839K
• Location: Amsterdam
• Location of the audience: Netherlands 72.29%, Belgium 16.39%, Spain 1.85% (Instagram)
• Kolsquare Credibility Score: 91/100

Average engagement rate:

• Instagram Posts: 1.38%
• TikTok: 1.57%
• YouTube Videos: 0.86% | YouTube Shorts: 1.39%

Earned Media Value:

• Instagram Posts: €6.36K
• Instagram Stories: €715
• TikTok: €47K
• YouTube Videos: €192K | YouTube Shorts: €56.8K

Maxime van Heteren and Sophie Langeveld have been friends since childhood. Their comedy sketches about everyday situations, with each of them playing several characters, took off on TikTok during the lockdowns and the account now holds 1.8M followers, against 839K on YouTube and 250K on Instagram. Their Credibility Score of 91/100 is the highest in this ranking, and 72.29% of their Instagram audience is Dutch.

A note on these figures. Kolsquare records an engagement rate of 41.05% per Instagram reel for this account, on an average reel reach of 1,469,252 against 250,053 followers, close to six times the audience. One or two viral reels carry that average, so we publish the per post rate of 1.38% and leave reel level engagement and reel EMV out of the table.

3. Sherell Martini: The Dutch TikTok Comedy Queen

Interests: Food & Drinks, Inspiration & Lifestyle, Humour

Followers:

• Instagram: 171K
• Location: Eindhoven
• Location of the audience: Netherlands 72.97%, Belgium 12.6%, Spain 1.68% (Instagram)
• Kolsquare Credibility Score: 90/100

Average engagement rate:

• Instagram: Kolsquare returns no engagement data for this account, so no rate is published here.

Earned Media Value:

• Instagram: no Earned Media Value is available for this account.

Sherell Martini is a Food & Drinks and comedy creator based in Eindhoven, and also works as a primary school teacher and has published a children’s book. Her entry needs a caveat this time: Kolsquare no longer tracks an active TikTok account for this creator, and the 4.6M TikTok following published in earlier versions of this article belonged to an account that has since been deleted. Her Instagram account remains live with 170,889 followers and a Credibility Score of 90/100, the second highest in this ranking, and 72.97% of that audience is Dutch. Its statistics object is empty on the Kolsquare side, so no engagement rate and no Earned Media Value can be sourced for her at this extraction.

4. Dylan Haegens: The Dutch TikTok Comedy King

• Interests: Sport & Fitness, Beauty, Inspiration & Lifestyle, Travel

Followers:

• Instagram: 810K
• TikTok: 1.5M
• YouTube: 2.08M
• Facebook: 40K
• Location: Amsterdam
• Location of the audience: Netherlands 69.2%, Belgium 15.82%, United States 2.53% (Instagram)
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram Posts: 0.67% | Instagram Reels: 0.2%
• TikTok: 0.32%
• YouTube Shorts: 0.21% (no rate available for his long form videos)

Earned Media Value:

• Instagram Posts: €13.8K | Instagram Reels: €3.59K
• Instagram Stories: €2.32K
• TikTok: €6.96K
• YouTube Shorts: €19.9K (no value available for his long form videos)

Dylan Haegens is an actor and director as well as a creator, and his Top 10 comedy sketches remain his signature format. He holds 2.08M subscribers on YouTube, 1.5M followers on TikTok and 810K on Instagram, with 69.2% of the Instagram audience in the Netherlands. The engagement picture is more modest than previous versions of this article suggested: 0.32% per TikTok post and 0.2% per Instagram reel, against 0.67% per Instagram post. His Credibility Score is 81/100. His YouTube long form metrics and his Facebook account come back as literal zeros at this extraction, so neither is published.

5. Bo Brown: Global Fashion and Beauty influencer

• Interests: Travel, Beauty, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 4.09M
• TikTok: 2.7M
• Location: Amsterdam
• Location of the audience: Netherlands 16.65%, United States 8.97%, Italy 5.63% (Instagram)
• Kolsquare Credibility Score: 74/100

Average engagement rate:

• Instagram Posts: 0.11% | Instagram Reels: 0.32%
• TikTok: 1.02%

Earned Media Value:

• Instagram Posts: €45.3K | Instagram Reels: €37.8K
• Instagram Stories: €8.5K
• TikTok: €52.4K

Bo Brown is the largest Instagram account in this ranking, at 4.09M followers, plus 2.7M on TikTok. She is also the least Dutch: only 16.65% of her Instagram audience and 3.82% of her TikTok audience are in the Netherlands, behind the Philippines, Myanmar and Nigeria on TikTok. For a brand selling into the Dutch market that gap matters more than the follower count. Her engagement rates are 0.32% per reel and 0.11% per post on Instagram, and 1.02% per TikTok post. Credibility Score: 74/100, the joint lowest here.

6. Hato DJ: The Energetic Dutch TikTok DJ

• Interests: Sport & Fitness, Inspiration & Lifestyle, Music

Followers:

• Instagram: 677K
• TikTok: 4.3M
• Location: Amsterdam
• Location of the audience: Netherlands 27.02%, Germany 9.4%, United States 7.75% (Instagram)
• Kolsquare Credibility Score: 87/100

Average engagement rate:

• Instagram Posts: 0.14% | Instagram Reels: 0.88%
• TikTok: 0.34%

Earned Media Value:

• Instagram Posts: €8.02K | Instagram Reels: €10.1K
• Instagram Stories: €1.94K
• TikTok: €22.7K

Hato DJ is a producer and DJ whose TikTok account, at 4.3M followers, is the largest single account in this ranking. He posts mostly in English, and the audience follows: the Netherlands accounts for 27.02% of his Instagram following and 3.38% of his TikTok following, where it ranks seventh behind the United States, the United Kingdom and Mexico. His engagement sits at 0.88% per Instagram reel and 0.34% per TikTok post, with a Credibility Score of 87/100.

7. Milan Knol: The Dutch YouTube Pioneer

Interests: Sport & Fitness, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 976K
• TikTok: 1.2M (@milanknoller)
• YouTube: 1.35M
• Location: Amsterdam
• Location of the audience: Netherlands 66.88%, Belgium 13.39%, United States 3.2% (Instagram)
• Kolsquare Credibility Score: 75/100

Average engagement rate:

• No engagement rate is available for his Instagram, YouTube or TikTok accounts at this extraction.

Earned Media Value:

• No Earned Media Value is available for his Instagram, YouTube or TikTok accounts at this extraction.

Enzo Knol’s older brother, Milan Knol, has been vlogging on YouTube since 2013 and is known for challenges and pranks. He holds 1.35M subscribers on YouTube, 1.2M followers on TikTok and 976,067 on Instagram, with 66.88% of that Instagram audience in the Netherlands and a Credibility Score of 75/100. His TikTok account runs under the handle @milanknoller, not @milanknol. Beyond the follower counts, this entry is thin: his Instagram statistics object comes back empty, and his YouTube and TikTok engagement figures come back as literal zeros, which means the data is unavailable rather than nil. We publish the follower counts and nothing we cannot source.

8. MeisjeDjamila: The Female Dutch YouTube Sensation

• Interests: Beauty, Sport & Fitness, Music, Inspiration & Lifestyle, Travel, Fashion & Accessories

Followers:

• Instagram: 368K
• TikTok: 1.5M (@djamilaly)
• YouTube: 1.81M
• Facebook: 17K
• Location: Amsterdam
• Location of the audience: Netherlands 63.08%, Belgium 19.04%, United States 3.08% (Instagram)
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 1.71% | Instagram Reels: 0.16%
• TikTok: 0.95%
• YouTube Videos: 0.17% | YouTube Shorts: 0.14%
• Facebook: 0.06%

Earned Media Value:

• Instagram Posts: €11.5K | Instagram Reels: €1.52K
• Instagram Stories: €1.05K
• TikTok: €22.4K
• YouTube Videos: €44.7K | YouTube Shorts: €13.8K
• Facebook: €59.6

MeisjeDjamila is the largest Dutch speaking female YouTuber, and also an actress, singer and songwriter with her own lines of music, activity books, toys, jewelry and perfume. Kolsquare lists her as based in the Netherlands, which corrects the Texas location published in earlier versions of this article. She holds 1.81M subscribers on YouTube, 1.5M followers on TikTok under the handle @djamilaly, and 368K on Instagram, where 63.08% of the audience is Dutch. Her strongest engagement is 1.71% per Instagram post; her Credibility Score is 78/100. Her Facebook account is marginal, at 17K followers and an average reach of 1,493 per post.

9. Kalvijn: YouTuber turned talk show host

• Interests: Inspiration & Lifestyle

Followers:

• Instagram: 1.08M
• TikTok: 991K
• YouTube: 1.37M
• Location: Amsterdam
• Location of the audience: Netherlands 70.23%, Belgium 11.84%, Spain 1.99% (Instagram)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 2.37% | Instagram Reels: 1.35%
• TikTok: 2.93%
• YouTube Videos: 0.23% | YouTube Shorts: 0.2%

Earned Media Value:

• Instagram Posts: €36.8K | Instagram Reels: €34.2K
• Instagram Stories: €2.24K
• TikTok: €47.7K
• YouTube Videos: €141K | YouTube Shorts: €13.8K

Kalvijn started on YouTube in 2010 and has since moved into television with The Kalvijn Show. He holds 1.37M subscribers on YouTube, 1.08M followers on Instagram and 991K on TikTok. That TikTok account has the most Dutch audience of any account in this ranking, at 81.29%, and the best engagement of his three, at 2.93% per post against 2.37% per Instagram post. His TikTok EMV works out at €47.7K per post. Credibility Score: 80/100.

10. Stefan de Vries: Biggest YouTuber in the Benelux

Interests: Sport & Fitness, Beauty, Inspiration & Lifestyle, Humour

Followers:

• Instagram: 514K
• TikTok: 1.2M
• YouTube: 1.07M (@stefandevries95)
• Location: Amsterdam
• Location of the audience: Netherlands 79.91%, Belgium 5.2%, Spain 2.56% (Instagram)
• Kolsquare Credibility Score: 87/100

Average engagement rate:

• Instagram Posts: 4.83% | Instagram Reels: 2.34%
• TikTok: 4.97%
• YouTube Videos: 0.57% | YouTube Shorts: 0.12%

Earned Media Value:

• Instagram Posts: €30.8K | Instagram Reels: €24.2K
• Instagram Stories: €1.47K
• TikTok: €111K
• YouTube Videos: €177K | YouTube Shorts: €6.18K

Stefan de Vries closes the ranking with the most Dutch audience on Instagram of the ten, at 79.91%. His YouTube channel, which runs under the handle @stefandevries95, holds 1.07M subscribers, alongside 1.2M followers on TikTok and 514K on Instagram. He frequently collaborates with Sean Demmers, and the two also make music together. His engagement is the strongest in the bottom half of this list, at 4.97% per TikTok post and 4.83% per Instagram post, with a Credibility Score of 87/100 and a TikTok EMV of €111K per post. His Facebook account is dormant and is not published here.

Frequently asked questions about Dutch influencers

Who is the most followed influencer in the Netherlands?

On a single account, Hato DJ, with 4,300,000 TikTok followers at 9 November 2026. On combined following across networks, Enzo Knol, with 7,213,964 followers across Instagram, YouTube, TikTok and Snapchat. The two answers differ because the biggest accounts here are not the most Dutch: only 3.38% of Hato DJ’s TikTok audience is in the Netherlands.

Which Dutch influencer has the biggest audience inside the Netherlands?

Enzo Knol. Weighting each of his accounts by its Dutch country share gives about 4.56M Dutch followers, ahead of Dylan Haegens (about 3.03M) and Kalvijn (about 2.59M). Bo Brown, who holds the largest Instagram account in this article at 4,087,300 followers, comes eighth on that measure, at about 783K.

Which Dutch influencers have the most engaged audience?

Enzo Knol on TikTok, at 6.02% per post, is the highest engagement rate in this article. Stefan de Vries follows at 4.97% per TikTok post and 4.83% per Instagram post, then Kalvijn at 2.93% per TikTok post. Instagram post rates across the ten run from 0.11% to 4.83%.

How do you find Dutch influencers with a genuinely Dutch audience?

Check the country breakdown of the followers, not the follower count. Across the 26 accounts in this article where Kolsquare reports one, the Dutch share runs from 3.38% (Hato DJ, TikTok) to 81.29% (Kalvijn, TikTok). Two of the ten creators sit below 30% on Instagram: Bo Brown at 16.65% and Hato DJ at 27.02%.

How much does a post from a top Dutch influencer cost?

Earned Media Value is the reference point used in this article. The highest figure here is €192K for a YouTube video from Maxime en Sophie, then €177K for Stefan de Vries and €173K for Enzo Knol. On TikTok the highest is €136K per post (Enzo Knol); on Instagram, €99.2K per post (Enzo Knol). EMV estimates media value, it is not a quoted fee.

Are follower counts enough to pick a Dutch influencer?

No. The Kolsquare Credibility Score, which reads how much of an Instagram community is made up of real, active accounts, runs from 74/100 (Bo Brown and Enzo Knol) to 91/100 (Maxime en Sophie) across these ten, and 6 of the 10 score 80/100 or above. One account published in earlier versions of this article, Sherell Martini’s TikTok, no longer exists, which is a second reason to check a live data source rather than a follower number.

Methodology

Data extracted from Kolsquare on 9 November 2026. Figures describe the accounts Kolsquare attributes to each creator at that date and change week to week.

• Kolsquare Credibility Score: a 0 to 100 reading of how much of a community is made up of real, active accounts. Kolsquare calculates it on Instagram only, and never on TikTok, YouTube, Facebook or Snapchat. Every score in this article therefore describes the creator’s Instagram audience. A score of 70 or above is considered good.
• Engagement rate: interactions (likes, comments, shares and other reactions) measured against the audience, averaged per content type. Rates are reported separately per post, per reel, per video and per short, because they rarely match. Where a creator shows an unusually high rate, we say what drives it rather than publish it unqualified.
• Earned Media Value (EMV): the estimated media value of one piece of content, used as a reference point for what a partnership is worth. Kolsquare returns EMV in US dollars. Every amount in this article has been converted to euros at the rate validated internally for this update, 1 USD = 0.89 euros, calculated from the raw values rather than from rounded displays.
• Dutch audience share: taken from the country breakdown of each account’s followers. The share quoted in each entry’s data block is measured on Instagram, which is the one network present for all ten creators, and we name the network whenever we quote a share from TikTok or YouTube instead.
• City level audience: not available. Audience sharing is inactive on all ten Instagram accounts and the field is absent on TikTok, YouTube, Facebook and Snapchat, so Kolsquare serves no city breakdown for any profile in this ranking. Country share is used in its place, and no city level claim is made.
• Missing data: a metric that is absent means the data is not available, never that the value is zero. Several accounts here return literal zeros that are inconsistent with their reach, and those are treated as missing and left out.
• Ranking order: this article has never stated a numerical sort criterion, and the published order is unchanged. For information, by cumulative followers across the accounts retained here the order would be: Enzo Knol (7.21M), Bo Brown (6.79M), Hato DJ (4.98M), Dylan Haegens (4.43M), MeisjeDjamila (3.7M), Milan Knol (3.53M), Kalvijn (3.44M), Maxime en Sophie (2.89M), Stefan de Vries (2.8M), Sherell Martini (171K).
• Threshold: earlier versions of this article described the selection as creators based in the Netherlands with more than 30% of their audience in the country. At this extraction 2 of the 10 do not meet that threshold on Instagram: Bo Brown (16.65%, and 3.82% on TikTok) and Hato DJ (27.02%, and 3.38% on TikTok). We have kept them in the ranking and stated the figures rather than restating a threshold the ranking does not meet.