Which brands use Kolsquare? Customers and case studies (2026)

Kolsquare customers at a glance

Three recent case studies

Caudalie: Europe-wide authenticity at scale

Caudalie runs its influencer program on Kolsquare across every European subsidiary. The team vets skincare creators by credibility score, benchmarks competitors market by market with the listening module, and lets the reporting run itself. The results on the story page: €31M in Earned Media Value and 432M views. What’s behind those numbers is less flashy than you’d think: long-term relationships with niche skincare creators rather than one-off megadeals.

Lancaster: a Paris Fashion Week moment, built on data

Lancaster wanted back into the fashion conversation, so it built its own Paris Fashion Week moment: four premium creators, each audience-verified through Kolsquare’s credibility scores, shooting street-style looks ahead of the week. Fifteen pieces of content reached 472,000 people and earned €23,000 in EMV. The better measure came from the shops: store teams reported customers arriving with screenshots, asking for the bags in the photos.

BIBS: global brand presence through creator seeding

BIBS sells baby bottles, which means a short customer lifecycle and a very specific audience. The Danish brand built international awareness with a targeted gifting campaign around its Baby Bottle Collection, using Kolsquare for the creator research and the performance reporting.

Do agencies use Kolsquare too?

Yes, and not just as a sideline: Havas, Publicis, Ogilvy and Dentsu all appear on the customer wall. The platform is multi-client, multi-market and white-label ready, so agencies manage several client accounts in one place and share live EMV dashboards directly with their clients.

Why the European DNA matters to these brands

A few threads run through the list. Data stays in the EU under GDPR, which is not a given with US-rooted tools. Every creator profile carries a compliance and credibility score that stands up to procurement, aligned with the SROs in the UK, France, Germany, Italy and Spain: ASA (UK), ARPP (France), Werberat (Germany), IAP (Italy) and Autocontrol (Spain). ROI is measured with a transparent EMV formula rather than a black box. And the company itself is a Certified B Corporation donating 1% of revenue through #InfluenceForGood.