All articles by Sophie Douez

Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Anaïse Crombé Grare, CMO Decathlon Netherlands

Q&A

Inside Decathlon’s influencer budget strategy: building authentic communities over short-term gains

October 2, 2025

Responsible Influence

France sees high transparency in influencer partnerships across all creator sizes

October 2, 2025

Influence strategy

On’s influencer-fueled stride: how the Swiss performance brand is scaling in Europe through smart social strategy

September 25, 2025

News

French parliamentary inquiry calls for TikTok age restriction, ban for under 15s

September 16, 2025

Influence strategy

Rhode’s influencer-fueled rise: how Hailey Bieber’s beauty disruptor is staking a position in Europe

September 3, 2025

Grace Andrews and Robin Ward from kolsquare at MADFest

Kolsquare News

The State of Create in the UK: What Creators Really Think

August 21, 2025

Social networks

Instagram rolls out reposts, maps, and friends tab

August 14, 2025

Responsible Influence

How World Animal Protection is harnessing influencer marketing to drive global change

August 13, 2025

Q&A

Dire Agency on influencer payments: from paid-posts and follower numbers, to long-term brand building

July 9, 2025