Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Social networks

Shorts, showrunners and social TV: The new age of YouTube influence

More powerful than ever: why YouTube is a key platform for influencer marketing in 2025

Curtis Morton de Socially Powerful.

Influence strategy

YouTube at 20: How big-budget content and podcasts are shaping influence

payment feature

New on Kolsquare: Seamless, efficient creator payments — built for scale, simplicity and compliance

Influence strategy

Wielding influence marketing to drive business: that challenge of rationalising the strategy across the marketing mix

Influence strategy

Driving Authenticity: How SNCF Connect reimagined its influencer marketing strategy to support the brand across multiple marketing touchpoints

International Women’s Day 2025: Five questions with Kolsquare’s female leadership team

Influence strategy

From trend to tactic: Tiphaine Neveu on redefining influence as a core marketing pillar

Influencer

Why influencers are becoming the most powerful media