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Thanks to the Kolsquare solution and its search engine allowing brands to identify +1.5M influencers on social networks, our teams have established several rankings. To measure the reputation of K.O.L (Key Opinion Leaders), a key criterion must be taken into account: the engagement rate that measures the commitment of an influencer’s subscribers to one of its publications.
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of consumers interact with an influencer at least once a day.
of consumers have already made a purchase following a recommendation from an influencer.
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